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Private placement

A private placement is an alternative means for companies to raise capital, as opposed to traditional bank financing, private equity, mezzanine financing or issuing a corporate bond in the public market.

In a private placement, a company would typically sell equity or debt to a select group of private investors. In exchange for buying private securities that aren’t as easily traded as public investments, private placement investors are generally offered incentives, such as a discounted price.

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